Scaling digital capacity for
The Economist Group

What began as an initial chemistry test has evolved into a trusted partnership, designing bespoke assets for high-stakes brand collaborations. From article pages to social assets, we navigate the moving parts of their global production schedule with a steady hand – ensuring every piece is delivered with the quality the world expects from The Economist brand.

Our designers and PMs underwent extensive training to work directly within EE’s bespoke CRM. By mastering their internal logic, we take full ownership of the design and build of article pages, ensuring that the transition from a Figma concept to a live digital experience is clean and reliable.

Beyond the core editorial pages, we provide what we call amplification assets. This is an ecosystem of social and display ads created in Figma, often using animations to lift up the content without slowing down the user experience.

By gaining a deep understanding into EE’s specific workflow, we’ve developed an elastic capacity to adapt to their needs whilst keeping top-quality delivery. We can scale our team up instantly for intense launch windows, providing the same high-tier seniority whether we are producing one asset or one hundred.

By working in a 100% integrated way – with the same access and channels as the in-house team – we’ve eliminated the miscommunication and endless back-and-forth. Because our team brings a high level of seniority to every brief, we consistently hit the mark on Version 1. In a world of tight timelines, getting it right the first time is the most effective way to protect EE’s time and energy.