Working with Honda Europe’s Product and Marketing teams, our job is to translate complex mechanical logic into intuitive digital tools. From robotic lawn care to marine engine rigging, we help navigate the move from industrial catalogs to seamless user experiences, ensuring every digital touchpoint is as reliable as the engines themselves.
To launch the Honda Miimo robotic mower, we didn’t just build a website; we lifted the hood to understand its operating rules. By translating Honda’s algorithms into a visualizer powered by the Google Maps API, we let users simulate Miimo’s behavior in their own actual garden. It’s become a vital tool for Honda dealers, turning a complex technical explanation into something a customer can actually see and grasp.
We took a dense print catalog and transformed it into a streamlined digital application – the first of its kind in the sector. The tool allows boat builders to input dimensions, engine types and other technical parameters.The app automatically processes these inputs to generate a tailored parts list with exact Honda part numbers and a print-ready rigging diagram, making the ordering and installation process smooth sailing.
Our role often extends beyond the screen, coordinating between local Honda teams and their expansive dealer network. By gaining a deep understanding of the physical product – from helm positions to fuel filters – we make sure our digital tools solve real-world friction for the people who sell and install Honda technology every day.
What I appreciated most was their technical expertise and collaborative approach - where we all learn as we progress.
Product Planning Manager, Honda Europe
I don’t know how they do it, but they manage to be both relaxed and friendly, as well as precise and efficient at the same time!
Product Section Manager, Honda Europe
For the Miimo project, we brought the robot into our office, configured it, and played with it to see how its “brain” worked before writing a single line of code.
